Skip to main content

$ cat /proof_of_work/renfaire-directory · content platform · seo · directory

RenFaire Directory

The modern guide to Renaissance faires across America and beyond: 700+ faires with maps, state and category pages, rich structured data and affiliate links.
visit live site ↗
Listings

715 Faires: 50 States + 16 Countries

SEO

832-URL Sitemap

Monetization

Affiliate links + AdSense

The Challenge

Renaissance faire information was scattered across Facebook groups, outdated WordPress sites, and incomplete event listings. Faire-goers had no centralized, modern resource to discover events, check dates, read reviews, or plan trips.

The opportunity: build the definitive directory that Google would trust as the authority on Renaissance faires, with a monetization plan built in through affiliate partnerships and advertising.

The Solution

Built an SEO-first content platform with automated data enrichment, rich structured data, and affiliate links and ad slots built in.

715 faire listings, 550+ enriched with Google Places data
Event schema structured data on every listing with known dates
State-by-state SEO blog content (19 posts live)
Near-me geolocation search with server-side rendering
Booking.com hotel affiliate integration
ThredUp costume shopping affiliate links
Claim-your-listing system for faire owners
Newsletter signup and review system

Rich Faire Listings

Listings found on Google Maps carry its ratings and reviews, alongside nearby hotels, costume shops, and structured data for rich search results.

RenFaire Directory faire detail page

Technology Stack

Frontend
  • Next.js 16
  • React
  • Tailwind CSS
  • TypeScript
Backend & Data
  • Supabase (PostgreSQL)
  • Google Places API
  • Awin Affiliate API
SEO & Schema
  • Event Schema (JSON-LD)
  • FAQPage Schema
  • Dynamic Sitemap
  • SSR / ISR
Infrastructure
  • Cloudflare Pages
  • Google Search Console
  • AdSense
  • Hostinger SMTP

Key Features

Automated Data Enrichment

Listings found on Google Maps carry its ratings, reviews, hours, addresses, and phone numbers. Data stays fresh through automated pipelines.

SEO-First Architecture

Event schema structured data, FAQPage schema, dynamic sitemaps, canonical tags, and server-side rendering ensure every page is optimized for Google discovery.

Near-Me Geolocation

Server-rendered location-based search lets users find faires near them with distance calculations, state filtering, and mobile-optimized results.

Affiliate Links

Booking.com hotel links and ThredUp costume links on faire pages.

Find Faires Near You

Geolocation-powered search with server-side rendering for fast, SEO-friendly results.

RenFaire Directory near-me search feature

Results & Impact

Live in production and still maintained: a monthly crawler refreshes faire dates, and its changes are reviewed.

832
Sitemap URLs
Faire, state, country, category and blog pages
715
Faire Listings
All 50 states + 16 countries
19
Blog Posts
State-specific SEO content
Live
Affiliate Links
Hotels, costumes

SEO Strategy

Structured Data
  • Event schema on every dated faire page
  • FAQPage schema per listing
  • AggregateRating markup
  • Organization + Place schemas
Content Strategy
  • 19 state-specific blog posts
  • Category landing pages
  • Near-me location pages
  • Dynamic meta descriptions
Technical SEO
  • 832-URL sitemap
  • Proper canonical tags
  • Server-side rendering
  • Core Web Vitals optimized

Want a Directory Built for Search?

I build SEO-first content platforms with a monetization plan built in — not just pretty pages.

$ echo "ready?"

If you made it this far, you already know if you want to talk.